![]() It’s a good idea to monitor your average reach, as well as the reach of each individual post, story, or video. Reach is simply the number of people who see your content. Social media brand awareness metrics show how many people see your content and how much attention your brand gets on social media. ![]() Multiply by 100 to get your virality rate as a percentage. To calculate virality rate, divide a post’s number of shares by its impressions. So virality rate measures how your content is spreading exponentially. Remember that every time someone shares your content, it achieves a fresh set of impressions via their audience. ![]() However, virality rate calculates shares as a percentage of impressions rather than as a percentage of followers. Virality rate is similar to amplification rate in that it measures how much your content is shared. Multiply by 100 to get your amplification rate as a percentage. To calculate amplification rate, divide a post’s total number of shares by your total number of followers. Instagram post engagement rate benchmarks:Īmplification Rate is the ratio of shares per post to the number of overall followers.Ĭoined by Avinash Kaushik, author and digital marketing evangelist at Google, amplification is “the rate at which your followers take your content and share it through their networks.”īasically, the higher your amplification rate, the more your followers are expanding your reach for you. If you’re calculating the engagement rate of a specific campaign, only include the details of the posts that were part of the campaign. Note: If you’re calculating your account’s total engagement, include information about all your posts (e.g total number of posts published, total number of likes, and so on). You can also use our free engagement rate calculator to measure your engagement rate by post, account, or campaign. Then multiply by 100 to get a percentage. One of the most common ways is to add up your total likes, comments, shares, and saves, and divide the total by your number of followers. So many, in fact, that we dedicated a whole blog post to the many ways to measure engagement rate. So, there are multiple ways to calculate engagement. Plus, you might get engagement from people who don’t (yet) follow you. But remember that not all your followers will see each post. You might want to calculate engagement relative to your number of followers. Engagement rateĮngagement rate measures the number of engagements (reactions, comments and shares) your content gets as a percentage of your audience. Second, engagement sends powerful signals to the social media algorithms, which can help expand your reach. First, engagement shows that your audience is interested enough in the content you post to take some kind of social action. These are valuable metrics to track for a couple of reasons. Social media engagement metrics show how often people interact with your content. Keep reading for a complete list of social media metrics to track in 2023. And you can’t spot downward trends that might require a change in strategy. You can’t tie your social media efforts to real business goals or prove your success. Without metrics, you can’t create an informed strategy. Social media strategic planning and analysis require you to track metrics to understand what’s happening with your business in the social sphere. This is not about vanity (or vanity metrics). Social media metrics also reveal how much effort and money you’re spending, and how much you’re getting in return. They are like scorecards for your online posts and interactions, showing how many people saw, liked, shared, or commented on your content. Social media metrics are data points that measure how well your social media strategy is performing - and help you understand how you can improve. Start free 30-day trial What are social media metrics, and why are they important? Actionable insights to help you grow faster.
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